The concept of defining your wardrobe has become a bit of a meme lately, with a number of brands being accused of making things too much of an “idea” and the idea that people should have to make up their own minds about their wardrobe.
However, a new study shows that it’s not just the people making the decisions, but the fashion houses themselves that are responsible for this sort of decision-making.
The study, conducted by the fashion consultancy Brandster, showed that, while some brands are more comfortable with their own style and that the other brands can’t seem to catch up to their customers, there’s actually an element of self-importance in fashion decisions that’s keeping the fashion industry from becoming a more inclusive and sustainable one.
“We were surprised that people think fashion is about people,” said Brandster co-founder and CEO, Joanne Miller.
“But we think it’s really about what people want to wear.
It’s about who’s creating the product and who’s the consumer.”
The key takeaway is that people do make choices about what they wear, so it’s up to designers to help them make informed decisions about how they want to look, how they feel about themselves and what they want from their wardrobe,” she continued.”
When a designer makes a choice, we ask them to take a look at how they see the customer’s needs, and then we ask how we can better communicate the choices to them.
“The study looked at the makeup and accessories of 1,000 women aged between 18 and 45.
It asked respondents to rate the makeup, accessories and style of their clothes, and to give their own personal views about how comfortable they were with their choices.
The findings showed that while many brands were able to define their styles to some degree, the vast majority of women felt that they could choose any of their own, as long as they followed the guidelines of the brands they chose.”
There is this huge amount of individual freedom,” said Miller.”
I’m a pretty self-aware person.
I have a very, very wide range of personal style, so I don’t really feel like I have to follow anything.
But I feel like, with some brands, you have to conform to certain standards, and that’s not the case for most.
“The report also found that most women felt it was the makeup that they were wearing that was defining them, not their clothing, and were most likely to make an exception for a certain item or style.
It was also revealed that women were less likely to feel comfortable with certain brands than with others.
While women’s choices were influenced by their personal style preferences, it was not clear if this was due to the fashion brand being more open to different styles or just that they didn’t feel like they had to conform.”
I like my clothes and my accessories and my outfit to be comfortable, but that’s my personal style,” said Joanna, a 29-year-old British model who’s from Liverpool. “
So I think that the biggest thing for brands is to make it so that people can make the best choices that they want.”
“I like my clothes and my accessories and my outfit to be comfortable, but that’s my personal style,” said Joanna, a 29-year-old British model who’s from Liverpool.
“I don’t want to dress like a model.
I want to feel like a woman.”
Joanna’s own style was influenced by the colour she liked, and she said that the brand’s approach to styling was different from other brands.
“It’s really, really, super comfortable and it’s very, really comfortable,” she said.
“If you go to a certain colour, you’ll get a bit flustered.
But if I’m going to have a black shirt, I don, I’ll get flustering and a bit embarrassed, and if I have an ivory dress, I feel really comfortable.”
But I don.
And I’m not like the other girls.
I’m definitely not wearing that.
“Brandster surveyed 5,000 UK consumers about their personal fashion choices, and found that the majority of people preferred to wear their own clothes, but they also liked the idea of being able to make their own decisions about what to wear to events, weddings and events.”
People have been making this choice for so long, they just haven’t realised how much it’s affected them,” said Stenham.”
Women are really struggling to get through this whole idea that they have to adhere to certain norms, that they need to dress this way or that way, or to make certain decisions that are so personal and so important to them.
“There are brands out there that are really really trying to do things to really get people to understand that it can be a little bit easier to get something done than it was a couple of years ago.”